As Director of Marketing Adelle is responsible for all aspects of marketing for the Frazier & Deeter family of brands, including Frazier & Deeter and FD Fund Administration. She brings the firm 20 years of experience that encompasses brand positioning and strategy, solution packaging, media relations and lead generation.
Adelle provides national leadership for the firm's various strategic initiatives, including the Women's Business Leadership Program, Financial Executive Think Tank and the firm's thought leadership programs for entrepreneurs and finance executives.
Adelle has extensive experience in working with finance and technology executives to develop thought leadership to address the emerging needs of senior executives, especially the Chief Financial Officer.
Prior to joining Frazier & Deeter she was the Director of Professional Services marketing for the SFN Group, where she provided marketing leadership for the Tatum, SourceRight, Mergis and Technisource business units. She was previously the Vice President of Marketing for The Network and Rodenstock North America.
Her team's work at The Network was recognized by the American Marketing Association as part of the Marketer of the Year program based on exceptional return on investment.